Xmas Music 2008

Now I know I went through this last year because XM radio started playing Xmas music on November 1st. Well this weekend on 106.7 Lite FM they are playing Xmas music. Why? I really don't understand it. Are people dying to hear Xmas music already? If so, just get out your CDs and your MP3s and listen. But all weekend on the radio? Give me a break!