According to a Harris Interactive survey for RetailMeNot.com, 45% of US online adults plan to spend less money on gifts this holiday season than last because of the state of the economy, while one in five plan to spend significantly less. 89% of online adults think coupons are a great way to save money, and 35% of those who will be spending less money on gifts this holiday season will use coupons, the study found.
Among the other shopping strategies for spending less money on holiday gifts, according to online adults who will be spending less money this holiday season:
Purchase fewer gifts 83%
Buy less expensive gifts 63%
Shop at discount stores 44%
Shop Online 37%
Use coupons 35%
Make gifts 22%
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