According to MRI's 2008 American Kids Study, children ages 6-11 are increasingly using the Internet to check out products they see in advertisements. 46.3% of kids visited a Web site they saw or heard about in a commercial or ad.
The older the child the more likely he or she is to take such action after viewing an ad. Of the almost 10.7 million young consumers who report visiting a company's Web site after viewing its ad, about 1/4 are 6-7 years old, 1/3 are 8-9 years old and 2/5 are 10-11 years old. These children are also more likely to come from households where there are no rules placed on which sites they can or cannot visit. 49.4% of girls and 50.6% of boys say that viewing an ad resulted in a Web site visit.
When I was a kid - they showed Cocoa Puffs on TV and I ran to my mother to tell her to buy them at the store. Now kids see stuff on TV and they run to the internet with mom's credit card and just order crap themselves. My my - how the times have changed.
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